Retail is rising

the future of retail powered by Sunrise Technology


Technology is not the enemy of retail. In fact, advances in automation, analytics and interaction are about to usher in a vibrant new future, elevating your business and every shopper interaction at the same time. This may be the most exciting moment in our industry’s history, and we can’t wait to show you what’s to come.

Retail is at our core

As a division of the largest grocery retailer in America, we've built Sunrise Technology around the realities of shopper expectations and retail operations. Our vast research and knowledge of consumer behaviors, legacy technologies and unique business challenges has given us remarkable insights into what it takes to design, build and implement innovative retail solutions, and integrate them seamlessly into retail environments.

Making retail innovation a reality

Sunrise Technology is not just an organization that sees the future; we’re the people who are bringing it to life in stores all across the world. Every day, our teams are working to make technology and innovation more accessible for more retailers than ever before.

Working with Sunrise brings retailers

The industry is shifting quickly, and we’re helping retailers find new avenues for growth by investing in shopper experience.

We’re bringing shoppers, manufacturers and retailers together to generate more revenue out of every interaction.

Any transformation takes teamwork. Sunrise Technology works closely with our customers to implement new technologies into existing infrastructures.

The declining trends in retail are about to shift. We’re helping the industry see a brighter future and take advantage of opportunities for long-term growth.

Peter (PJ) Thelen


PJ joined Sunrise Technology in October 2018. Prior to Sunrise, he spent 19 years with Pomeroy, an Information Technology solutions provider. From 2009-2018, PJ was the Chief Sales Officer responsible for Sales, Marketing, Procurement, Partner Management and Staffing. Prior to 2009, PJ held various management level positions within the company, beginning as General Manager and CFO for the Cincinnati branch office from 2000-2005, RVP of Sales for the Great Lakes Region in 2006, VP of Enterprise Sales for the Great Lakes and Northeast regions in 2007 and Vice President of National and Alliance Sales in 2008. Before joining Pomeroy, PJ, a C.P.A, was a consultant with Arthur Anderson for seven years. PJ earned his bachelor’s degree from Spring Hill College in Mobile, Alabama.

Wesley Rhodes

Chief Operating Officer

Wesley is currently the Chief Operating Officer for Sunrise Technology, LLC a Kroger commercial technology venture company which invents and sells Kroger advanced technologies to other companies. Wesley also serves with Kroger Corporation as the VP of Technology Transformation focused on the application of new technologies, paradigms, methods, and innovations to better serve Kroger customers. Prior to joining Kroger, Wesley had an eighteen-year career with IBM where he served in numerous capacities including as the Chief Technologist in Artificial Intelligence, Cloud & Cognitive computing, as the Chief Technology Officer (CTO) for Sensemaking, as the CTO for Corporate Strategy and as the Deputy CTO for US and NATO National Security and Defense.

Brett Bonner

Chief Innovation Officer

Brett leads a team focused on creating sustainable competitive advantage by inventing advanced technologies and developing projects for retail and logistics that individually have at least a $50 million contribution. In 2017, Brett was named as a Computerworld Premier 100 Tech Leader. His team's FAST Alerts system won a CIO 100 award and ranked #3 in InfoWorld Elite 100 for QueVision for 2014. He is honored to be a 2013 Franz Edelman Laureate for Achievement in Management Science and a 2010 Planet Retail Innovator of the Year. Brett is a named inventor on 29 US patents. Before joining Kroger in 2006, he served 25 years at Federal Express in various position. He earned a bachelor’s degree in mechanical engineering at the University of Memphis and attended graduate school at Rensselaer and Western Michigan, in addition to studying law at Concord School of Law. He is a professional engineer registered in Tennessee.

Dave Steiner

Director Of Sales

Dave leads the global sales organization for Sunrise Technology. Dave joined Sunrise in January of 2019. Prior to Sunrise, he spent the past 18 years with Pomeroy/Getronics, a global information technology company. From 2016-2018, Dave served as the managing director and Vice President of Sales for the global retail vertical focused on selling technology and services to the grocery, specialty retail, and quick serve restaurant industries. Prior to 2016, Dave held various positions with the company beginning as an Account Manager from 2001-2009, Key Account Director from 2009-2011, then Vice President of Technology Sales, Key Accounts from 2011-2015. Dave earned his bachelor’s degree from Hanover College in Hanover, Indiana.

Titus Jones

Business Development

Titus Jones is responsible for leading several strategic projects in the Research and Development team. These are from inception through transition to the broader Kroger Technology team for deployment. He has designed complex optical systems (EDGE) and built global supply chains for these projects. In addition, Titus is responsible for Business Development with Sunrise Technology (a wholly owned subsidiary of The Kroger Co.). He currently has tests underway of Sunrise products globally. Titus began working for The Kroger Company in 1981, as a courtesy clerk during high school. He has worked in almost every department in the store and in store management. Titus also worked in the Atlanta division office before transferring to the General Office in Cincinnati. Here he has worked in Retail Operations, Key Retailing and Kroger Technology/Research and Development. Titus earned a bachelor’s of arts degree in history and a bachelor’s degree of science in forest resources at the University of Georgia. Titus has served on the board of directors for the Northeast Georgia United Way and was a volunteer of the year. Titus is a named inventor on 15 (others pending) US patents with Kroger. Titus’ hobbies including gardening, home brewing and many outdoor activities.

Michael Zettler

Business Development

Michael Zettler has been working with Kroger since 1990 and presently he is involved with Sunrise Technology Business and Partner Development. Prior to his current role in Sunrise Technology, Michael worked with Kroger in the roles of Enterprise Architect, Product Manager, and Product Strategist. Michael Studied Advertising at Western Kentucky University and Computer Science and Education at the University of Louisville. In regard to his free time, Michael is always happily available to round out any foursome at any golf outing!

Challis Hodge

Marketing & Customer Experience

Challis leads Marketing, Customer Experience and Product Design for Sunrise Technology, LLC a Kroger technology venture. Challis is recognized as a pioneer in the field of user and customer experience. With a passion for human-centered design, he co-founded, and led, the first user experience agency in the U.S. His career is defined by leveraging deep human insight and advanced technology in order to deliver value for businesses and their customers.

Before joining Sunrise, Challis held leadership positions within corporate and agency environments. Challis holds graduate and undergraduate degrees from the University of Cincinnati, DAAP, with studies in Psychology, Engineering, Industrial Design and Human-Computer Interaction.

Jeff Siekman

Product and Software Development

Jeff serves as Director of Product and Software Development for Sunrise. Jeff is a highly regarded technology strategist, and innovator focused on bringing market-driven products to life in Government, Financial, Retail, Healthcare industries over the past 30 years. Before joining Sunrise, Jeff held multiple senior leadership positions developing products in Payments and Retail verticals at Fifth Third Bank that solved market needs of customers allowing them to focus on their core business and customers. Jeff also served as CTO of First Data Government division where he worked with customers to develop and commercialized products in government, healthcare and payments space.

LeeAnn Lang

Program Management

LeeAnn leads the Sunrise Project Delivery team focused on delivering quality advanced retail technologies. LeeAnn has over 25 years’ experience in IT Project Delivery with extensive experience managing large complex programs providing measurable uplift to the customer. She began her career as a developer and evolved into positions including Director of IT and Director of PMO in a wide range of industries from manufacturing to finance. Working with several BIG 5 consulting firms LeeAnn has vast knowledge in delivering quality products in a cost effective manner with excellent customer service.